Facebook has always been a great way to reach out to the world and build your brand. But with the rise of small businesses and their ability to reach hundreds of thousands of potential customers, it has become even easier to market yourself on Facebook.
Facebook is the perfect platform to reach B2B prospects and customers even though it seems like an informal platform at first glance. The several features offered by the platform can make it an ideal place for B2B marketers if they are used properly. As a leading Facebook advertising agency, we regularly use the platform for our clients, and here’s what we have learned so far.
Increase your brand awareness with Facebook Business Pages
If you are a business on Facebook, you may already be familiar with Facebook Business Pages. They are essentially mini websites that you can use as an extension of your main website. These pages allow you to interact with your prospects and customers in a much more personal way than simply posting updates on your main site.
With a Facebook Business Page, you can promote your brand, products, and services, whether using paid or organic marketing, while providing valuable content for your audience. You can post blog articles, videos, or photos—or all three— to engage with customers on Facebook and build customer relationships. Facebook users trust brands that post authentic customer stories and social proof, so you can also share what’s working for your business a.k.a. client testimonials.
Besides, you can’t run ads on Facebook if you don’t have a Business Page. So, if you want to leverage the benefits of the Facebook Ad Manager tool, you need to have a Business Page for your B2B brand.
Connect with leads through Facebook groups
Facebook Groups are a great place for your business to talk directly with customers, prospects, and other stakeholders. You can use these groups as an opportunity to reach out to both existing and potential customers who have similar interests. You can also use this channel to showcase your products or services.
When you participate in group discussions, you ensure that you are not seen as just another member of the group. You become part of a community where you can establish your topical authority.
Facebook groups can be used to give your perspective on topics relevant to your business while also providing valuable content that will help other members learn more about what you do. This allows you to engage with people who might not have known you otherwise.
Automate chat responses using the Facebook Messenger
Marketing your B2B business on Facebook can be an effective way to get your message out there, but it requires a certain amount of planning and the right kind of strategy.
That’s where automation comes in handy. Automated chat responses can be a great way to respond to customers and prospects. They allow you to engage with customers and resolve their queries even when you actually can’t interact with them.
For instance, if a customer contacts you about a technical issue that they may be facing on your website, you can send them an automated message asking them if they would like to open a support ticket or if they prefer to call your phone number directly. This way, they don’t have to leave Facebook and search through your website in order to get answers.
Run Facebook ad campaigns to target and retarget your ideal audience
Facebook ads can be a great way to reach your ideal audience. You can run a campaign to target new people as well as retarget those who might have shown interest in your business previously by interacting with your ad or website.
The best part about the Facebook ad manager is that it uses user data to make your ads more personalized for them. The level of data-driven personalization offered by Facebook can increase your chance of making a conversion. Now, as controversial as this might be, it is good news for businesses because you can now optimize your ads to get the most out of your investment by targeting the right demographics.
Facebook is one of the most powerful tools in your arsenal for building a strong community that will engage with you on a regular basis. If you are not using Facebook groups as part of your social media marketing strategy, it is time to reconsider. Let us help you do that!