• 90% of people on Instagram follow a business.
  • 67% of people accepted Instagram to help them with brand engagement.
  • 50% of people are more interested in brands when they see ads.

Seeing these percentages, it is clear that Instagram presents a lot of opportunities. With Instagram, businesses get the opportunity to market their business to more targeted and interested audiences. 

And since Instagram allows businesses to publish content, it makes businesses take full advantage to showcase what their business and brand have to offer.

That being said, you can’t just simply keep Instagram out of the marketing strategy. Whether your social media strategy needs an upgrade or you are just someone new to Instagram Marketing, the following tips will help you out.

How To Use Instagram For Your Business?

Instagram is one of the most popular social media platforms, with more than 2 billion monthly active users. With such numbers, it certainly offers the best marketplace to promote your brand. If you are yet to start with Instagram marketing, download the software from the pirate bay proxy and start today.

Instagram has established itself as a visual social media platform. This is because it puts more emphasis on the photo and video content. 

Step 1: Create An Instagram Business Profile

When you first install Instagram, you will be asked what kind of account you would want. There are three types of accounts offered by Instagram – personal, creator, and business. Creators and business accounts are professional accounts.

Influencers and content creators use creators’ accounts and share content, while brands use business accounts. With the Instagram business profile, you get the following useful features.

  • More sections to talk about your business.
  • Instagram insights.
  • Instagram advertising.
  • Instagram tagging.

Each feature can help your brand get the most out of its online presence.

Step 2: Optimize Your Instagram Business Profile

As we have already mentioned, Instagram for business comes with more sections to talk about your business. This helps your followers to have plenty of information about your business from the first look.

To optimize your profile accurately, you must –

  • Have a business.
  • Add a profile photo.
  • Use the right pronouns.
  • Add your website link.
  • Add an Instagram Bio.
  • Select a category for your business.
  • Have a clear CTA button.
  • Clear contact options.

Step 3: Focus On Creating A Strong Instagram Marketing Strategy

Once you have optimized your Instagram account, outline a strong Instagram marketing strategy. Because Instagram is a visual platform, you need the right strategy to revolve around finding and creating the right visuals.

This might include – 

  • Defining a target audience.
  • Setting up goals and KPIs.
  • Tracking your performance and metrics.
  • Creating a content calendar to track your content publishing.

Step 4: Post High-Quality Content

Content is King. No matter what you are doing online, you can’t take even a single step without content. As we have already said that Instagram is visually driven, and your content must comply with that. 

Here are the best practices you can follow to see the best result.

  • Test new content complementing the new features of Instagram.
  • Use the right editing tools to create great posts. 
  • Finally, write an engaging caption.

Instagram gives users so many different ways to create and share content. If you are not taking advantage of all its features, you are only losing the make the most out of Instagram For Business.

Step 5: Grow Your Instagram Follower Count

Now that you have created a plan of work, it’s time to start increasing your followers. While follower count is just a vanity metric and doesn’t help you with your metrics, it is always good to have high numbers.

A few tactics for growing your Instagram followers include –

  • Using relevant hashtags.
  • Comments on Instagram posts.
  • Cross-promote your Instagram account.
  • Start creating brand awareness ads.

Start Using Instagram For Business

If you haven’t gotten started with Instagram for business, you must start today. The more you are delaying, the more you are looking at business opportunities. 

With an active and ever-growing audience base, Instagram has proven itself to be the perfect tool for social media marketing.

For brands that have a visual story to tell and grow audiences that are loyal to their brand, Instagram for business can be a game changer.

By Manali