The ultimate aim of any real estate marketing campaign is to produce more leads, which in turn will result in more sales. There is always something new and exciting to learn about the real estate market, whether you have an established business or are just getting started. As a result, having a solid marketing plan can help you stay focused on your ultimate goal.
Here, we’ll go over four of the most effective real estate marketing methods that may help you position yourself for success by acquiring fresh leads who are new to the market and want to buy or sell right away – before your rivals get to them. In a saturated and overly competitive industry, you must ensure that your company’s branding and messaging are always at the forefront of your customers’ minds.
1. Identifying your target audience
Identifying and profiling your customers is an important aspect of any company’s business strategy, which should be developed before the company is launched. The rationale for this is so that you may condense your marketing efforts into relatable content that interacts with and engages your target audience on a more personal level with your brand. If you’re in a neighbourhood with a lot of single-family houses, your branding message will be focused on the family. It would be inappropriate to market a contemporary bachelor apartment with frightening-looking stairs and no handrails to a family with two young children, for example,
Defining your target audience is a wonderful method to narrow your focus on a certain market. As your reputation grows and clients associate you with a certain specialty, you get a competitive edge. Going too niche, on the other hand, may result in a decrease in overall real estate sales. Despite the fact that demographics reflect a wide range of interests across generations, there are three fundamentals that most people want to feel regardless of their age: safe, in a fantastic location, and as a representation of who they are.
When you establish your target audience, it becomes much easier for you to interact with them and lure them to your business’s entrance (or landing homepage).
2. Digital Marketing in the Real Estate Industry
In only the last ten years, the field of digital marketing has evolved significantly. Based on the findings of an investigation conducted by Statista, 46 percent of Americans spend an astounding 5-to-6 hours on their phones every day! This shouldn’t come as a surprise to anyone working in the real estate industry. Although this is terrible news for users and people who are concerned about their screen time, it is excellent news for real estate marketing since it means you may spend an additional 5-6 hours reaching out to potential clients.
Your return on investment (ROI) is an advantage of digital marketing (return on investment). Instead of squandering valuable resources on costly television commercials and billboard campaigns, the results of which are difficult to track and difficult to attribute to specific sales without additional investment in feedback, you can target advertisements to people who are genuinely interested in buying and selling. These efforts include social media advertisements, Google Analytics, data reporting, and email marketing campaigns, among others.
Having a good digital presence is essential for securing leads in today’s market when 44 per cent of buyers browse for properties for sale online before contacting a real estate agent or agency (National Association of Realtors).
We advocate using a real estate digital marketing agency if you aren’t tech-savvy and don’t have prior training or expertise in digital marketing. At times, the marketing might seem daunting; from designing keyword SEOs to keeping track of social media leads, it can feel like it’s dragging you away from what you’re truly excellent at – which is selling real estate.
Geonet is a fantastic real estate marketing business established in Australia that offers a variety of services. They offer a dependable staff of highly qualified individuals that can assist you in expanding your company to a major degree. A large number of clients have benefited from their assistance in marketing their businesses and reaching millions of prospective customers. Geonet will make you feel comfortable and satisfied with your contract, as well as alleviate the stress associated with digital marketing. Besides doing the dirty work, they also develop innovative systems such as ‘Geo-Targeting,‘ which employ complex GPS strategies to identify a competitor’s real estate event such as an auction or inspection, and then target that audience with your ads delivered directly to their phones through a cellular network. With a genuine real estate website developers who has been verified and confirmed, you may improve your lead generation, earnings, and client satisfaction.
3. Establishing a social media presence
In 2021, having a strong social media presence will be critical. In fact, with over 1 billion users on Instagram alone, the social media platform has risen to become one of the most important platforms real estate users can use, as opposed to being a secondary marketing source, and this isn’t even taking into consideration Facebook, LinkedIn, or YouTube, which are also important platforms.
Instagram enables real estate firms to exhibit their properties in real time while also introducing their company and telling their audience about their values and beliefs. You may build a large database of possible future consumers by creating creative content that is unique, authentic, and engaging for your audience. Remember that the aim is to remain in the thoughts of previous, present, and prospective clients – and social media facilitates this!
Creating organic material on social media is important because people don’t use Instagram to see a faceless corporation; instead, they want to see individuals and real-life experiences. Whether it be pleasure, laughing, or love, if you are able to connect with a sensation, you will be remembered for it.
4. Develop a strategy for follow-up!
Once those new leads begin to pour in as a result of a successful digital marketing plan and social media presence, your company should begin to create excellent sales and revenue on its own, correct?
Wrong. This is where the majority of real estate agents fall short. A significant number of leads are lost due to a lack of an effective follow-up plan that is both quick and efficient. It is critical to respond quickly in this sector! You want CRM systems that assist you in collecting all enquiries so that your response rate is within 24 hours; however, some would argue that even 24 hours is too late when rivals are already launching social media advertisements and targeting your audience.
The use of follow-up techniques such as effective CRM systems, a strong response staff, and frequent information updates not only ensures that you are generating new leads, but they also allow you to collect data. When it comes to defining who your dream clients are and what they need online, data from sources such as Google Analytics is invaluable. As previously noted, this helps you to profile them and attract prospective clients who are similar to them.
When you follow up, make sure to ask for comments, testimonials, and reviews from your customers. This enables you to establish relationships with existing clients, make changes, and attract new ones. When it comes to word-of-mouth marketing, a referral program may be quite beneficial.
It is critical that you develop a real estate marketing plan in order to stay on top of the competition. Remember to execute your plan with precision but to allow for flexibility and creativity in response to fluctuations and changes in the market. Keep up with the latest developments in technology and digital marketing, and keep an eye on your competition for ideas on how to do things even better…
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