It is challenging to overestimate how vital show lighting is. If you select your lighting effectively, you could attract more trade show visitors while boosting your chances of getting profitable leads. However, a dull, dimly illuminated display can turn off visitors and adversely affect your return on investment. The question is, what sort of tradeshow lighting will really make your exhibit stand out? To make your trade show lighting more appealing to customers, you can use modular trade show booths.
Types of trade show lighting you can use to draw the attention of customers
Trade show planning and preparation take a lot of time. Due to this, a lot of visitors neglect to show sections that deserve greater attention. A factor that often goes unnoticed is lighting, with booth owners making rash decisions about the kind of lighting they want and where to place it within the trade show display. However, when it comes to booth design, lighting works best when it is well-thought-out and organized.
In your exhibit, four primary forms of tradeshow lighting are used:
- Ambient Lighting
This is the “all-over” lighting that provides the fundamental illumination for your display. When you visit a trade show, the exhibit hall’s lighting is the default ambient light. Usually, fixtures up to thirty feet high are those that produce the light overhead. This means that the ambient light in the show hall will not be enough to light your booth adequately. If you do, visitors are likely to become disappointed since your display will look gloomy and unwelcoming.
- High-activity light
High-activity lighting draws attention in and holds it there. This type of show lighting draws interest in your booth by giving it a unique and captivating look. It may also be used to create brilliant areas of light for activities at the booth that you want customers to concentrate on. Overhead digital signage with a powerful backlight can make your booth stand out from afar.
- Display light
This light is used to draw attention to essential items and information. Place it where you want to draw, focusing on anything, such as pedestals, cabinets, or shelves. For display lights, white lighting is a good option. This ensures that the colors of goods, logos, and other essential components will not be impacted by light.
- Accent light
Accent lighting is used to improve the overall tradeshow lighting design, functioning more as a supporting role than the primary attraction. Accent lighting should be used to add light where extra light is needed once ambient, activity, and display lighting have been established.