Gone are the days when text and image advertisements were the emperors of the advertising world. Video advertisements have become THE most relevant and compelling advertising format across social media platforms. So much so, video content consumption is expected to constitute up to 82% of all consumer internet traffic by 2022. This figure is why your marketing campaigns MUST positively include video advertisements.
Facebook, after YouTube, is inarguably the most popular video-sharing platform. More than 140 million people spend their time watching videos on Facebook every day. Facebook video ads have become an integral part of these users’ experiences. So, with one of the largest networks at the service of your business, why waste the golden opportunity of lead generation and conversion? Here are a few benefits of Facebook video ads that shall convince you of their importance.
- Increases Brand Awareness
Facebook has a whopping 2.8 billion users approximately every month. With an audience this huge and spanning across a wide-ranging demographic, it is only reasonable to rely on Facebook video ads for elevated brand awareness. As a business or brand owner, you can determine what you shall be expecting from a successful Facebook video ad campaign. Your goals could be getting more customers to act as your app (high conversion rate), attracting more people, specifically prospective customers, to your app (high traffic), and even generating higher revenue. No matter your end goals, Facebook video ads shall serve as a resourceful tool to increase awareness about your brand. Here are some other goals that you can set for improved brand awareness.
Additional goals for brand awareness
- Reach – Display your video ad to as much audience as possible.
- Engagement – Encourage users to interact with your video ads through comments and shares.
- App installation – Increase the number of app downloads.
- Lead generation – Gain the interest of potential customers.
Facebook’s algorithm is devised in such a way that it lets you create ad campaigns aligning with your business objectives. It focuses on displaying targeted ads by identifying user personas. Accordingly, it shows your video ads to the relevant interested users. Using online video editors like InVideo, you can also choose from among a thousand pre-made templates and blank templates for your Facebook video ads and run them for a targeted audience. Catering to a targeted audience through these ads can lead to an impressive conversion rate and allow you to reach out to the appropriate leads through Messenger.
- Videos make for an attention-grabbing format
According to a statistics report by HootSuite, 84% of video marketers use Facebook as one of their primary video marketing channels, and 24.5% of the budget for video marketing goes into Facebook video ads by American companies in 2018. Such is the relevance of video ads over the traditional text and image ads in today’s day and age.
Video ads capture the attention of targeted users through mesmerizing stories coupled with catchy phrases and effective call-to-action. According to a report by Wyzowl, 81% of customers have purchased a product after watching a brand’s video. Video ads appeal to emotions, especially if they grab viewers’ attention within the first 3-5 seconds. So, it’s recommended to run short (~15 seconds) Facebook video ads, considering the razor-thin attention span of social media users.
- Extended Promotion on Facebook, Instagram, Messenger, and the Audience Network
Facebook video ads do not remain limited to the Facebook app itself. Their relevance extends to the whole Meta universe out there. You can run a Facebook video ad across all the platforms – Facebook, Instagram, Messenger. This doesn’t mean that you will have to go through the hassle of creating separate ads for all three platforms. Facebook has the provision for publishing a single video ad across multiple placements like Facebook, Instagram, Audience Network, and Messenger. As a marketer for a business, you just have to look into the variety of aspect ratios depending on the placement of the ad. These placements also allow different video lengths, which need to be taken care of before publishing the ad. Imagine the traffic video ads can attract on two of the most widely used social media platforms – Facebook and Instagram.
You can upload these valid-sized video ads for multiple placements by creating your video ad from scratch or through the help of Facebook’s own video creation tools or other premium tools like Biteable and InVideo. These tools stand out because of their user-friendly and easy-to-use in-built features suitable for professional marketers, digital agencies, and even laymen.
- Great for Retargeting
What is Retargeting?
Let us find out what retargeting means in the world of Facebook advertising. Regarding Facebook video ads, Facebook retargeting is a strategy to show video ads to people who have already familiarized themselves with your brand. They have previously visited your website or interacted with your brand’s official Facebook or Instagram page. Retargeting shows your Facebook video ads to such people.
The algorithm captures their behavior whenever these people visit your website, perform some activity there, or interact on your social media. According to this information, Facebook identifies their Facebook account. Now, when they use Facebook later, targeted Facebook video ads by your brand are shown to them. Facebook retargeting has a very high return on investment. Still not convinced about the power of Facebook retargeting? According to these statistics by Truelist, retargeting reduces cart abandonment by 6.5%, and 67% use Facebook Exchange for online advertising.
So, what are you waiting for? Are you an ambitious businessperson, budding entrepreneur, or brick-and-mortar shop owner entering the online space? Then, you should leave no stone unturned in making your advertising strategies remarkable. We hope the benefits mentioned above have you bracing to enter the world of video advertisements on Facebook. Find out how you can get started with the exciting process here.