Do you know that Instagram has over 1 billion active users each month? And around 91% of users follow one or more business Instagram profiles. Isn’t that fantastic?
For a business owner seeking to promote their products or services, Instagram offers plenty of new possibilities. It is the perfect platform to get new followers, engage with them, and increase sales. However, it isn’t all as simple as it may appear.
Do you understand how to attract more people to your Instagram page? How do you get users to engage with your brand on Instagram? Many business owners are struggling with these questions. For that reason, below, we will discuss some proven Instagram account growth tips.
How Can You Revive Your Instagram Growth Strategy?
Many brands employ various tactics for Instagram growth. They sometimes even buy Instagram followers to expand the follower counts on their Instagram pages. Certainly, it’s an easy solution, but the growth isn’t real.
Actually, it’s a very near-sighted tactic. In the long run, it can’t do anything to drive engagement and sales. If you want to ensure you maintain your growth on Instagram, you must find ways to get real Instagram followers continuously. From the tactical usage of hashtags to hosting contests, a lot can be done to attract large audiences to your Instagram profile page.
So, we provide you with some of the best Instagram growth tactics that you can implement to boost your online presence.
Use Appropriate Hashtags
Hashtags help users to discover your content. When used appropriately, hashtags may also help you increase your content reach and have more engagement. They are a great asset to your marketing strategy, but only if used right.
For example, generic hashtags like #love or #wellness can be used very often. So, your post can easily get lost among the rest tagged posts. For that reason, you should use hashtags strategically.
Instagram allows you to include up to 30 hashtags in a single post. Still, that doesn’t mean you should use so many on each post. Exaggerating with hashtags could make your Instagram account seem spammy and might even impact your overall engagement rate.
Optimize Your Posting Schedule
To attract the attention of your audience on Instagram, you have to post more content. That’s why you have to post content more often and strategically. You should know when your audience is most likely to be active and afterward schedule your posts appropriately.
The best time for posting differs from sector to sector. Plus, every Instagram account is unique, and a strategy that’s good for one brand or industry may not be good for another.
To understand which is the best time for posting on your Instagram, it’s crucial to pay close attention to how your audience interacts with your content. Post a couple of times a day and observe when you get the most engagement. Additionally, write down the type of content that gets a good reaction.
Actively Engage Your Followers
You have to engage your audience if you’re looking to enhance your Instagram growth. It’s a precondition. Building engagement is not just about posting engaging content.
For this reason, you need to stimulate your followers to like, share, and comment on your posts. Plus, spending time and resources in replying to their comments is also important. While replying, avoid generic expressions. Keep your tone genuine and communicative.
In addition, you may also use social listening tools to find out your audience’s preferences. In accordance with your findings, you can create the ideal posting schedule to increase your Instagram growth.
Use Instagram Stories & Videos
Instagram Stories and videos are excellent for Instagram growth. They enable you to be more creative and engage your audience in innovative ways. Also, video posts get two times more comments, and they get a 38% higher engagement rate than image posts.
Furthermore, Instagram Stories is doing a great job as well. Over 500 million Instagram accounts use Stories on a daily basis. Besides, over 55% of brands believe that Stories are very efficient or somewhat efficient in their social media strategy. For example, stories are ideal for Q&A sessions so your brand can interact with its audience. That helps you build firm relationships with your followers.
Run Promotions & Contests
Who doesn’t love discounted or free stuff? Everyone does, and that probably will never change. So, how to take advantage of that? First, ascertain what your audience wants or needs.
In accordance with your findings, provide discounts and run giveaways for your products or services that are in high demand. Also, while doing contests, encourage your audience along the way to follow your page, like your posts, and tag their friends. That tactic can have great significance in increasing your Instagram growth.
There’s no fixed recipe for boosting your Instagram growth. Implement the methods mentioned above to learn what works well for you. Most importantly, be patient and don’t rush your Instagram growth strategy.