Did you know that there are over 1 billion active users on TikTok? If you are a business owner, it makes sense to learn how to use TikTok for business if you want to get in front of your target audience and stand out against the competition. We have put together this short guide to share our top tips on building a brand on TikTok.

Read on to learn more.

Create a TikTok Business Account

One of the first things you need to do is click on the upper-right hand corner of the “Me” tab. Then, click “Manage Account” and choose “Pro Account.” This allows you to take full advantage of TikTok’s extra features. 

It will then give you the option to choose between Creator or Business (make sure you choose Business) and then select the category that describes your business best. One of the major bonuses of opting for a business account is that you will have real-time analytics and performance tracking.

Become Familiar With the Algorithm

TikTok has a For You Page that is full of endless streams of videos that are put together by its algorithm, shown to users based on their interests. Most users spend their time on the For You Page because it is the app’s default home page, so going viral is a lot easier when you are on this page. 

One of the best things about the algorithm on TikTok is that it does not take into account how any of your old content has performed or how many followers you have. Thanks to this, the chances of going viral are pretty high as long as you create content that speaks to your target audience.

Take advantage of things that influence the algorithm, such as trending sounds and hashtags. These will help increase the chances of your account being discovered. 

Engage Your Audience

The more consistent you are with building your brand and engaging with your audience, the more your business will become known. A creative way to engage your audience is to make behind the scenes videos because this will help humanize your brand, and it can help you build a deeper connection with your audience. 

For example, when you are packaging products, you can show yourself or your team packing them and everything that goes with getting an order to a customer. You can also increase your audience by using a reputable service, such as like4like.

Now You Know How to Use TikTok for Business 

Now that you know how to use TikTok for business thanks to our guide above, you can take action right away by applying all of the above tips. Using TikTok for small business is a smart marketing move because there are so many active users on the platform and not many businesses have jumped on the TikTok bandwagon because they have not realized the importance of it yet.  

If our article came in handy, please continue browsing our business section for our latest tips and tricks.

By Manali