1. Offer incentives:

Tempt your customers by sending coupons or deals via text to those who sign up for your SMS service. Customers will feel as if they are a part of a secret club or community as a result of this.

2. Keep your message short and sweet:

Over 90% of SMS messages are read within three minutes, making it a personal way to connect with your customers. With only 160 characters to work with, make sure your message is concise and provides high value so that your customer is motivated to respond positively.

3. Have a clear call-to-action:

An SMS campaign is driven by two factors: a keyword and a short code. If you want customers to participate in a campaign that requires them to text your keyword to a five-digit number (your short code), make those two items stand out and are not buried in the message.

4. Integrate Multimedia Messaging Service:

If you’re having trouble with the 160-character limit, send video clips or images to your customers via MMS. You can even include YouTube URLs to give your customers a visual representation of your company.

5. Make contests interactive:

Include your website or social media links in your automated response when customers enter a contest or opt in. It’s a quick and easy way to direct customers to your various pages and entice them to click on the links.

6. Encourage your customers via texts:

Text messages can encourage your customers to share your social media links. Word of mouth is the most effective form of advertising, so reward your top referrers with a special deal or a freebie product.

7. Create a sense of urgency:

Including an expiration date encourages customers to respond more quickly, allowing you to achieve results or obtain information as quickly as possible.

8. If texting an offer to your customers, make it exclusive:

Include the fact that the offer is available to all VIP text customers to make them feel like they are a part of something special. If the offer was open to all, becoming a subscriber would be less appealing.

9. Use your texts as hooks to your social media:

Through the texts you send to your customers, promote any contests or sweepstakes you’re running on your social media pages. You can engage them further on those pages, but you must direct them there with your text.

10. Ask questions or send surveys:

Inquire about your customers’ thoughts on a product or idea, or whether you should start a business page on a new social media platform. When you have the results, text them to your customers or post them on one of your social media pages and direct your subscribers to them.

11. Send a text as a follow up to an email:

Both of these messages are typically delivered to your customers’ mobile devices these days, increasing response rates and engaging them in conversation.

12. Send texts at the right time:

Choose times when your customers will be less busy, such as before or after work or during lunch. As a general rule, avoid sending texts before 9 a.m. and after 9 p.m.

If you want to learn more about digital marketing, you should enroll at DelhiCourses, where you will be able to learn from industry experts in-depth.

About the Author- Gaurav is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its digital marketing course in Delhi.

By Manali

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