72% of consumers say that packaging affects their purchasing decisions.
Without it, brands can’t draw attention to their products. However, businesses can thrive and enjoy long-term success with excellent product packaging.
But why is branding so important? How can it earn consumers’ loyalty? Will it let you stand out against direct competitors?
Keep reading to learn more. Below, we’ll explain a few benefits of great product packaging.
1. Branding
Packaging design establishes consistent branding. Information on packaging can inform consumers about a product and its brand.
Good branding will increase first-time customer interest in products. It will produce credibility and an edge against direct competitors. Not only that, but it’s better at attracting target audiences.
But bad branding can create a negative reputation for a business. If the company continues to sustain this reputation, it may struggle to stay afloat.
2. Brand Visibility
Great packaging ideas will boost brand visibility. Attractive packaging will draw consumers’ attention and improve product marketing. Using great packaging may be especially critical for physical retail.
Businesses with high, positive visibility seem more trustworthy and credible. Customers may sideline products with low brand visibility for alternatives with high visibility. Addressing this potential could improve businesses’ ability to hold their audience’s attention.
3. Accessibility
Accommodating every type of consumer isn’t always practical. But maximizing accessibility is still critical while packaging products. Accessible plastic tube packaging such as https://www.petropackaging.com/plastic-tubes/clear-plastic-tubes-sealed-bottom/ offers cost-effective convenience.
If the product’s packaging is difficult to open, consumers may not buy the product. A reputation for inaccessible packaging may also stave away potential first-time customers. But accessible packaging ensures that everyone can use and love a product.
4. Customer Experience
Packaging quality and style can be impactful to customers’ experiences. Continuously positive customer experiences could sustain their interest in a brand.
Luxury and quality generate higher customer satisfaction and brand trust. Two different types of packaging could contain the same product. But customers are likelier to buy the higher quality option.
It also better guarantees customer loyalty. By securing customer loyalty, brands can optimize their revenue. They can do so without relying on massive first-time consumer recruitment.
5. Product Protection
Packaging quality isn’t only for customer sentiment. After all, it’s primarily supposed to contain the product in question and keep it safe. Without good packaging, the product inside could become corrupted.
At the very least, the product’s quality suffers. But bad, unsecured packaging could also lead to unsellable merchandise. It could also result in product callbacks.
Inadequate packaging could also stunt your business’s reputation. In the long run, a bad reputation could drive customers away.
Product Packaging — Don’t Underestimate It!
The outside isn’t all that matters. But it matters enough for long-term business success. So when considering your business strategy, make sure it involves good packaging.
This guide explains why small business product packaging is essential. If it inspired you to find great packaging, read our other posts! We have plenty of other information for business owners such as you.