Are you a real estate professional? Then, you absolutely need to jump on the real estate email marketing bandwagon. Yes, because not only is email marketing still alive and kicking, but it can also be one of the best ways to promote your listings, communicate with your clients, and increase your profits.
Would you like to know, exactly, how to achieve all this, and then some? Read our unmissable top tips on email marketing for real estate, right here.
1. Segment and Conquer!
All great email marketing campaigns begin with a thorough collection of contact emails, followed by a segmentation. By segmentation, we simply mean grouping together different contacts based on their similarities.
For example, you’ll want to keep your Millennial contacts in one category, your Seniors in a second, your Families in a third, your Singles in a fourth, and so on. We explain why you need to do this in the next section.
2. Map Your Customer’s Journey
Segmenting your contacts enables you to map out your customer’s journey. This means working out all the different communication touchpoints that that specific customer and category will likely go through.
Doing so allows you to craft relevant, interesting, and captivating content that your contacts will find useful and enticing, and that will prompt them to take some sort of action, such as viewing a property or checking out your newest listings.
3. Create Your Campaign
At this point, you are ready to build your real estate marketing campaign. You know exactly who your contacts are, what they are interested in, and whether or not they have already bought or rented a property from you.
Based on all this information, you will be able to create a campaign that genuinely strikes a chord with them — and that they are guaranteed to open and read. Examples of campaigns include welcome letters, follow-ups, promotions, and drip campaigns.
4. Focus on Awesome Content and Visuals
Interactive emails are everywhere, now, so why shouldn’t you use them, too? Adding some interactive content to your real estate emails can be a great way to attract your audience and spur them to take action.
For example, you could incorporate aerial videos of cool, up-and-coming neighborhoods, or video testimonials of other happy customers. Remember to also curate your copy by writing content that is short, punchy, and original.
5. Automate Your Emails
Even if you have as few as a dozen contacts, to begin with, sending emails manually to each one of them can become time-consuming. Instead, choose to automate your emails.
You can do so by using specific software that triggers emails at scheduled times. Don’t have enough contacts to automate your emails? Check out the real estate agent database.
Real Estate Email Marketing, Made Simple
If you were looking for a way to supercharge your real estate email marketing, then hopefully our guide has helped!
Would you like to read more tips and tricks on real estate and other topics? Check out the rest of our website, now!