Videos are produced to educate, engage, inspire and entertain people. Over the past ten years, Video content has improved in accessibility, significance, and integration into daily life due to social media platforms, online learning opportunities, and many streaming services. However, all videos are not produced the same way.
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To guarantee you’re providing the finest possible product for your audience, it’s best to become familiar with the types of video production of video if you’re interested in becoming a filmmaker or if you require video services for your own business or product.
The 5 Types of Video Production
The majority of video content, whether it be on social media, Netflix, or while flicking stations, can be grouped into one of the following genres:
- Entertainment Videos
While it’s true that documentaries can be entertaining, entertainment videos refer to the diverse spectrum of video production that is available for the sole purpose of enjoyment.
Action movies, comedy movies, and horror movies fall in this category and can be seen on television shows, theaters, social media, and in music videos. These videos are sure to put a smile on your face.
- Documentary Videos
A documentary video is a non-fiction form of video that dates back to the 1920s. Its objectives can include education, communication, awareness-raising, enlightenment, and persuasion. In documentaries, real people speak about real-life topics in real-life contexts in a way that appeals to the audience and artistically conveys a message.
These types of videos are produced to shed light on certain matters via deep research, professional investigation, and private access. Note that these videos are not the same as Hollywood movies.
- Educational Videos
It’s possible that when you hear the phrase “educational videos,” memories of your elementary school days come flooding back. Back then, the teacher would bring in the tube TV and VCR for a droning, grainy demonstration of photosynthesis. Although technically speaking, this is an informative video.
The genre encompasses much more than that. An educational film can be used to impart knowledge about a particular topic, such as WWII fighter jets or Abraham Lincoln or to demonstrate a particular idea such as how to change a tire or bake an apple pie, photosynthesis, the Pythagorean Theorem, etc. Videos for online learning and job training are both wonderful examples.
- Informational Videos
While any of the aforementioned video styles can provide information, informational videos are brief, to-the-point videos that convey information clearly and concisely without the use of extra flair or drama.
A news clip or broadcast would serve as a good illustration; this type of content typically consists of images, videos, interviews, and fact-based narration and is intended to inform or alert the viewer of a certain situation or incident.
- Promotional Videos
Promotional videos are targeted at audiences in certain jurisdictions. These videos discuss the features of various products and entail why viewers should purchase the products. However, it should not be confused with advertisements during sports games that fall into the entertainment category.
These videos are set up on the company’s website and their social media handles. It positions the company rightly for potential customers. Videos of testimonials, product demonstrations, comparisons, or product reviews are a few examples.
There is nothing wrong with consuming and appreciating all of these types as a viewer for what they have to offer.
Additionally, learning about different video production techniques is crucial for aspiring filmmakers to improve their storytelling and videography abilities. Additionally, it’s usually important to have a broad notion of what you need to better evaluate possible suppliers if you need to commission video content.