Paid Marketing

With the growth in educational technology, online teaching platforms are growing rapidly too. Educators look for a platform to sell courses online and grow in the e-learning industry. However, in such a competitive sector, growing online businesses and generating high incomes is not an easy task. One has to follow the right marketing and promotional strategies which are 

  • Organic marketing
  • Paid marketing

Let us discuss in detail the meaning of these two types of marketing. Based on one’s budget, interest, and resources, one can plan which marketing way to opt for. Both organic and paid marketing helps to reach out to potential customers and enhance course sales. 

Organic marketing and its methods 

Organic marketing means reaching out to the target audience and building your brand naturally. Here the investments made in course promotion and brand building are quite minimal. And more importance is given to time, effort, patience, energy, and experience. If you are tight on budget or a newcomer to the e-learning industry, organic marketing can help to grow gradually. Here, educators get financial safety as big investments are not present. 

1. Email marketing

Not all your target audience will be present on a single social media platform. However, an email account is something that everybody owns in today’s technical world. It is the best way to interact with your potential customers. The email message directly lands in the customer’s inbox and grabs their attention too. It gives a personal touch, and feel and helps to build a connection between seller and buyer better. Make an email list and be consistent with this process. You can send newsletters, precise texts, links, and more to your target audience from time to time. 

2. Making social media accounts

Another way of organic marketing is using social media. Social media platforms are now the biggest channels for building communication, collaboration, and businesses with people all across the world. Online course creators should make social media accounts. Different platforms can be used in this regard. For example, Instagram, YouTube, LinkedIn, Instagram, Twitter, etc. 

Along with looking for the best platform to sell online courses, find out which social media platform will help out to reach out to the target audience faster. Start creating digital content here. You can make videos on topics such as the benefits of your course, the fee discounts and more. The reels feature can be used to grab the attention of potential customers better. Put stories, make highlights, and post content regularly here. 

3. Going live to connect with the audience better 

To sell your online courses effectively, you need to connect with your target audience. Nothing can be better than live streaming in this regard. From your social media accounts, go live regularly. Before coming live you can post stories mentioning the time and date. This will help to have more viewers. Real-time interactions are the best to let the audience know about your course, its services, and its effectiveness. Here you can talk about your course structure, outlook, or the current offers going on. You can give a teaching demo too. This will surely help to enhance your course sales and results. 

What is paid marketing?

The word itself explains to us that it is a marketing strategy in which educators have to pay more money for course promotion and branding. Here, the organization needs to make heavy investments to reach out to the target audience. Organic marketing is a slow process, it takes time to grab more enrollers to your course. 

However, with the help of paid marketing, you get to reach out to the target audience faster and grab leads instantly too. For better recognition, online course creators must invest in paid marketing. Wider reach, faster results, growth, and a more targeted audience are a few of its benefits.  Some of the examples are 

  • Social media ads: in today’s time, social media is the fastest growing platform. Going for paid ads here will help to expand your online course sales. Facebook ads and Instagram ads are some examples. 
  • Influencer collaboration: several content creators have high engagement rates on their social media accounts. You can collaborate and pay them a  decent amount to promote your online course and services. 


Every online course creator wants to reach out to more potential customers and expand the course sales. To do so, the right marketing methods are important. By reading the above-mentioned information we can make out how to use organic marketing and paid marketing for the growth of online course business. For faster results and a wider reach, one can invest in paid marketing.

By Manali